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Army Recovery Care Program
ROLE
Web Developer, Graphic Designer
TOOLS
Adobe Creative Suite (Acrobat, After Effects, Dreamweaver, Illustrator, InDesign, Photoshop), AFPIMS, Ahrefs, Google Analytics
PROJECT TYPE
Brand Development, Content Creation, Graphic Design, SEO, Website Updates
Led web development efforts for the Army Recovery Care Program (ARCP), maintaining and optimizing the program’s digital presence in support of key outreach initiatives, including the Army Trials and the 2024 Department of Defense Warrior Games. Responsibilities included routine content updates, SEO optimization, performance analysis, and continuous UX improvements to ensure clear, accessible communication across platforms.
In addition to my primary role, I stepped in as interim Graphic Designer, supporting the creation of event branding, promotional materials, official seals, social media graphics, print advertisements, and other collateral. This work ensured consistent visual storytelling and brand alignment while a full-time designer was being recruited.
I leveraged tools like Adobe Creative Suite, Ahrefs, and Google Analytics to track performance and refine both visual and content strategies. This dual-role engagement strengthened ARCP’s visibility, cohesion, and connection with Soldiers and their families.
As a U.S. Air Force veteran, contributing to a mission that supports wounded, ill, and injured Soldiers through thoughtful, mission-aligned design and development carried deep personal meaning.
