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VersaTech, Inc.
ROLE
Project Manager, Brand & Marketing Strategist, Graphic Designer, Web Developer
TOOLS
Adobe Creative Suite (Acrobat, Photoshop, Illustrator, InDesign, After Effects, Dreamweaver), WordPress, Elementor, Google Analytics, SEMrush, Ahrefs, Wincher
PROJECT TYPE
Brand Strategy and Development, Content Development, Visual and Graphic Design, Search Engine Optimization (SEO), Website Enhancements and Maintenance
VersaTech, Inc. needed a modernized digital presence to reflect its expanding capabilities across the federal, healthcare, and commercial sectors. As the Business and Marketing Manager, I led the complete redesign of the company’s corporate website — directing creative strategy, content development, and visual design to align with long-term business goals.
I led a cross-functional team of engineers to build a custom staging and production environment, while focusing on the site’s structure, content, and user experience. Working closely with internal stakeholders, I ensured that each department’s services were clearly represented and supported by consistent messaging and design.
In addition to the website, I developed a full suite of brand assets — including social media graphics, digital campaigns, internal collateral, and proposal visuals — all designed to enhance VersaTech’s credibility and cohesion across platforms. The result was a unified digital presence that elevated the brand and supported growth across public and private sector markets.
