About

Hi, I’m Jonpaul Betro—designer, marketer, strategist, and a bit of a handyman when I’m off the clock. I help startups, manufacturers, and government contractors bring their brands to life through bold visuals, smart strategy, and no-nonsense design that actually works. Whether you're building from the ground up or sharpening what already exists, I make sure your brand shows up with purpose—on a proposal cover, a product label, or a landing page.
With over 15 years of experience across design, user experience, marketing, and security (yep, I’m also a certified Facility Security Officer and Antiterrorism Officer), I’ve worked across both public and private sectors—and I understand what it takes to get noticed in both. My approach blends creativity with clarity, combining strong visuals and strategic thinking to help brands not only look the part—but act the part, too. From brand identities and websites to marketing campaigns and federal proposals, I build tools that work hard for your business.
I collaborate with driven entrepreneurs, growing manufacturers, and fast-moving teams who need a design partner who gets it—deadlines, deliverables, and the pressure of getting it right the first time. I work best with people who value clarity, consistency, and a strong creative backbone.
When I’m not designing, you’ll probably find me working on a car, fixing something around the house, hitting the range, or tackling the next hands-on project. I like things that are built to last—whether it’s a brand, a visual identity, or a backyard fence—and that mindset drives everything I do.
If you’re ready to build a brand that works as hard as you do, let’s connect. I’d love to hear what you're working on and help bring it to life.
Agile-Based Creative Design Process

Soft Skills
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Strategic Thinking & Problem Solving
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Communication & Collaboration
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Leadership & Team Management
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Project Management & Organization
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Creative Innovation & Storytelling
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Cross-Functional Coordination
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Adaptability & Time Management
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Brand Voice Development
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Attention to Detail
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Client & Stakeholder Engagement
Technical skills
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AI & Marketing Automation: ChatGPT, Gemini, Prompt Engineering, Automation Tools
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SEO & Analytics: Google Analytics, Ahrefs, SEMrush, A/B Testing, Keyword Strategy
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Design & Branding: Adobe Creative Suite, Canva, SketchUp, Brand Systems, Visual Identity
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UX/UI & Prototyping: Figma, Axure, HTML5, CSS3, JavaScript
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Web CMS: WordPress, Webflow, Wix, AFPIMS
Content & Copywriting: SEO Content, Brand Messaging, Technical Writing, Proposals -
Digital Ads & Campaigns: Meta Ads, Google Ads, Multi-Channel Ad Strategy
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Go-to-Market Strategy: B2B & B2C Planning, Market Segmentation, Product Positioning
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Productivity & Collaboration: Microsoft 365, Google Workspace
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GovCon & Compliance: SAM.gov, Deltek, Section 508, 32 CFR/NISPOM
Clients
U.S. Food and Drug Administration (FDA), Army Recovery Care Program (ARCP), Defense Health Agency (DHA), National Highway Traffic Safety Administration (NHTSA), VersaTech, V-TeN, Insight Global, Integrated International, OPTiMO, Global Solutions Network, Intervizum, Zion Cloud Solutions, UpSlope Advisors, Q2IMPACT, Impyrian, Panorama Global, Tassa Corp, Arena Technical Resources, LogMet Solutions, GovConBids, Patrick Cumba LLC, Patch Advisors, Massachusetts Precision Coating, MPC Global, Northstar Medical, Prestige Guitars, Ring of Fire Solutions, Jackal 6, BNX Converting, United Sewing Automation, Harris Home Pros, Respire, Hopwood Wellness, Inoculum, Boho Bee Company, Delta Team Tactical