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Branding & Design
You’re not here by accident.
You’re here because you believe your brand can do more—connect deeper, look sharper, grow stronger.
I’m Jonpaul, and I help businesses build brands that don’t just stand out—they stay top of mind.
This isn’t just design. It’s strategy, emotion, and storytelling—wrapped in visuals people remember.
Memorable brands aren’t born—they’re built.
Featured Projects
Army Recovery Care Program
Led web development efforts for the Army Recovery Care Program (ARCP), maintaining and optimizing the program’s digital presence in support of key outreach initiatives, including the Army Trials and the 2024 Department of Defense Warrior Games. Responsibilities included routine content updates, SEO optimization, performance analysis, and continuous UX improvements to ensure clear, accessible communication across platforms.
In addition to my primary role, I stepped in as interim Graphic Designer, supporting the creation of event branding, promotional materials, official seals, social media graphics, print advertisements, and other collateral. This work ensured consistent visual storytelling and brand alignment while a full-time designer was being recruited.
I leveraged tools like Adobe Creative Suite, Ahrefs, and Google Analytics to track performance and refine both visual and content strategies. This dual-role engagement strengthened ARCP’s visibility, cohesion, and connection with Soldiers and their families.
As a U.S. Air Force veteran, contributing to a mission that supports wounded, ill, and injured Soldiers through thoughtful, mission-aligned design and development carried deep personal meaning.
In addition to my primary role, I stepped in as interim Graphic Designer, supporting the creation of event branding, promotional materials, official seals, social media graphics, print advertisements, and other collateral. This work ensured consistent visual storytelling and brand alignment while a full-time designer was being recruited.
I leveraged tools like Adobe Creative Suite, Ahrefs, and Google Analytics to track performance and refine both visual and content strategies. This dual-role engagement strengthened ARCP’s visibility, cohesion, and connection with Soldiers and their families.
As a U.S. Air Force veteran, contributing to a mission that supports wounded, ill, and injured Soldiers through thoughtful, mission-aligned design and development carried deep personal meaning.
VersaTech, Inc.
VersaTech, Inc. needed a modernized digital presence to reflect its expanding capabilities across the federal, healthcare, and commercial sectors. As the Business and Marketing Manager, I led the complete redesign of the company’s corporate website — directing creative strategy, content development, and visual design to align with long-term business goals.
I led a cross-functional team of engineers to build a custom staging and production environment, while focusing on the site’s structure, content, and user experience. Working closely with internal stakeholders, I ensured that each department’s services were clearly represented and supported by consistent messaging and design.
In addition to the website, I developed a full suite of brand assets — including social media graphics, digital campaigns, internal collateral, and proposal visuals — all designed to enhance VersaTech’s credibility and cohesion across platforms. The result was a unified digital presence that elevated the brand and supported growth across public and private sector markets.
I led a cross-functional team of engineers to build a custom staging and production environment, while focusing on the site’s structure, content, and user experience. Working closely with internal stakeholders, I ensured that each department’s services were clearly represented and supported by consistent messaging and design.
In addition to the website, I developed a full suite of brand assets — including social media graphics, digital campaigns, internal collateral, and proposal visuals — all designed to enhance VersaTech’s credibility and cohesion across platforms. The result was a unified digital presence that elevated the brand and supported growth across public and private sector markets.
RESPIRE
RESPIRE began as more than a product — it was a commitment to something essential: oxygen, breath, and clarity. As the Branding and Design Consultant for this project, I was brought in at the earliest stage to help define not just how the product would look, but what it would represent.
The name RESPIRE was carefully chosen to evoke the act of breathing — a word that feels both scientific and human, clinical yet calming. It set the tone for everything that followed. With the name established, I moved into designing a brand identity that could carry the weight of the product’s purpose: a high-performance, American-made respirator built for reliability in critical environments.
The logo design centers on a modern, custom “R” that subtly incorporates the symbol for oxygen (O₂) into its negative space — a nod to the product’s core function. The typography and structure are intentionally minimal, designed to convey calm, trust, and efficiency. From there, I built out a full visual system that extended to product packaging, digital assets, and marketing collateral, ensuring the brand would feel consistent and credible across all touchpoints.
This project allowed for a rare level of creative autonomy — giving me space to align visual design with emotional resonance and function. The end result is a brand that was not just clean and modern, but purpose-driven — communicating safety, clarity, and breath in every detail.
The name RESPIRE was carefully chosen to evoke the act of breathing — a word that feels both scientific and human, clinical yet calming. It set the tone for everything that followed. With the name established, I moved into designing a brand identity that could carry the weight of the product’s purpose: a high-performance, American-made respirator built for reliability in critical environments.
The logo design centers on a modern, custom “R” that subtly incorporates the symbol for oxygen (O₂) into its negative space — a nod to the product’s core function. The typography and structure are intentionally minimal, designed to convey calm, trust, and efficiency. From there, I built out a full visual system that extended to product packaging, digital assets, and marketing collateral, ensuring the brand would feel consistent and credible across all touchpoints.
This project allowed for a rare level of creative autonomy — giving me space to align visual design with emotional resonance and function. The end result is a brand that was not just clean and modern, but purpose-driven — communicating safety, clarity, and breath in every detail.
Hopwood Wellness
Hopwood Wellness came to the table with a logo they loved and a clear vision for their brand — clean, calming, and rooted in natural wellness. My role was to build on that foundation and bring consistency, polish, and functionality to every customer-facing element.
Starting with the existing logo mark, I refined the brand’s visual presence by selecting a more intentional typeface that balanced modern simplicity with an organic feel. From there, I collaborated closely with the client to design packaging labels that aligned with their aesthetic preferences — soft, natural tones paired with minimal, easy-to-read layouts that felt right at home on a wellness shelf.
I created high-quality product mockups for use across their marketing materials, ensuring each product looked cohesive, elevated, and true to the Hopwood brand. The project also included designing their full e-commerce storefront, with a focus on clean user experience, mobile responsiveness, and a visual style that reinforced trust and clarity from the first click to checkout.
This project was a collaborative effort in every sense — blending the client’s creative instincts with thoughtful design execution to bring their wellness brand to life across print and digital touchpoints.
Additionally, I produced high-quality product mockups for the e-commerce platform, ensuring a seamless user experience and elevating the overall presentation of the product line. By combining strategic branding with thoughtful design, my work positioned Hopwood Wellness for a successful market entry, enhancing consumer trust and brand credibility from the outset.
Starting with the existing logo mark, I refined the brand’s visual presence by selecting a more intentional typeface that balanced modern simplicity with an organic feel. From there, I collaborated closely with the client to design packaging labels that aligned with their aesthetic preferences — soft, natural tones paired with minimal, easy-to-read layouts that felt right at home on a wellness shelf.
I created high-quality product mockups for use across their marketing materials, ensuring each product looked cohesive, elevated, and true to the Hopwood brand. The project also included designing their full e-commerce storefront, with a focus on clean user experience, mobile responsiveness, and a visual style that reinforced trust and clarity from the first click to checkout.
This project was a collaborative effort in every sense — blending the client’s creative instincts with thoughtful design execution to bring their wellness brand to life across print and digital touchpoints.
Additionally, I produced high-quality product mockups for the e-commerce platform, ensuring a seamless user experience and elevating the overall presentation of the product line. By combining strategic branding with thoughtful design, my work positioned Hopwood Wellness for a successful market entry, enhancing consumer trust and brand credibility from the outset.
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